DAS wishes to enable easy and convenient sorting of waste and recycling for the tenants. The waste management in DAS buildings is done by MH-Kuljetus. Recycling and sorting of waste are a clearly important matter to our tenants. A lot of feedback concerning the topic is also given, for example, in our customer satisfaction survey.
The long-awaited collecting of recyclable domestic plastic packaging has begun in Rovaniemi during the summer of 2016. Plastic can be recycled at the Suomen Pakkauskierrätys Rinki Oy’s recycling points at Prisma (Teollisuustie 2), K-Citymarket (Pulkamontie) and also at K-Market Hessuntori (Saaruantie 1). Domestic plastic packaging can also be recycled at the Rovaniemi Alakorkalo waste station free of charge.
Sorting of waste is a small but significant ecological action. By recycling domestic plastic, for example, energy and oil consumption can be reduced. Recycled plastic is then processed into materials which industries uses for new plastic products.
Recycling and sorting of waste are not new things for DAS or its tenants. Former tenants of DAS, Riikka Jefremoff and Kim Saarinen took part in an advertising film competition with their short film Kerryttäjä (The Collector) in 2012. Its topic is very current even today, so let us take a look back into 2012 by watching the short film. Below is some information about the birth and creation of the film, told us by its creators.
You can watch the film here.
Kerryttäjä (The Collector) advertising film
Background:
The Kerryttäjä advertising film took part in an advertising film competition arranged by Elisa Viihde and Matila Röhr Nordisk in July 2012 where anyone could portrait their skills as advertising directors by making a 25-second advert about recycling for a scene in a movie called Rakkauden rasvaprosentti. In the movie one of the characters has designed an advert about recycling and the movie eventually uses the winning advert. The premiere of the movie Rakkauden rasvaprosentti was 21.12.2012 to which we were invited.
Motive:
We wanted to portrait our own stance on recycling since recycling is a part of our everyday lives. We did not want to create a film that was pointing fingers towards anyone or a film that was predictable. We thought that through humour and positive approach we could make a film that is interesting and thus thoughtful.
Execution of the film:
The idea was to create the message and execution through revert psychology. The actor was supposed to do things the other way round which in post-production was made to look natural by reversing the image. The character collects things from the recycling point as if he was recycling the items into his own large recycling point, his home. Eventually the urge to accumulate things backfires as the character possibly drowns in the collected items in his sleep.
The film was shot in Rantavitikka, on the yard of DAS Eero, in our former apartment and the surrounding areas. The diverse recycling points at Rantavitikka enabled us to execute the film according to our vision, which we are thankful for to DAS.
Here are comments from the jury of the competition:
Mikko Kuparinen, director of the film Rakkauden rasvaprosentti:
”The narration is insightful and clear. Heavy facts on a serious matter are presented via humour.”
Ilkka Matila, the producer of the film, Matila Röhr Productions:
”The winning advert is clean in its style of drama and most of all, funny. Its execution is simple, freshness and current nature are created without any special tricks. This method of execution makes the winning film timeless.”
Heli Mäenpää, Viewmasters:
”The film brings out different recycling options for domestic houses well. The anxious nature, threatening and scaring characteristics of recycling educational adverts are gone and the film is thoroughly positive even though the topic is serious.”
Source of the material: www.residuum.fi and Kim Saarinen and Riikka Jefremoff